O que esperar do tal ‘facebook’ para 2014?

Scup Ideas (http://click.hubspotanalytics.com/email/v1/click?v=3&e=f18dQhb0SmZP6xhcSTW8fJgPj2_X4xmW2KBfjW8ZkmDNW2_YYBG53qJRVW8Yztwf8HbRxPN8k1dMQpSBF3W8WhZBp8W1JHLW33FqmK5Z8W.yN2yJF1WYT2jkW6P4lCX3xPtL6W5rC5Q63lzGvCW2CR7s15WXg3rW4VCBmw3jxWlJW3VVkFJ4LG55JW3yZDDx2xXyfVW3scZTN5vQYvFW2D2wNl4XndXlW3Yxww_42hhcWW30hz642MwYD9W3sNZ0r2.ZfTpW6z7gQm3x2kJHW62jNw12H.sWDW66hqBw6xGj4kW3C1w492pjhbdW5ksl6r5RRwWHW5.t7zw42pG8VW7k.2C.6MJjfRVPvJdy69W8b9Vyys8k2xKbssW9lYmcL3Twj_3W4nsFTk54NqnZf6gQ_Wk11)

O Facebook está morrendo? O alcance dos posts na rede está diminuindo? O que esperar da maior plataforma social do planeta?

Para entender qual é o papel do Facebook no futuro do marketing digital de empresas e agências, o Ideas (http://click.hubspotanalytics.com/email/v1/click?v=3&e=f18dQhb0SmZP6xhcSTW8fJgPj30pKWGW2KBfjW8ZkmDNW2_YYBG53qJRVW8Yztwf8Zvz7FW8HbRxP8k1dMQVpSBF38WhZBpW8W1JHL33FqmKW5Z8W.y2yJF1WVYT2jk6P4lCXW3xPtL65rC5Q6W3lzGvC2CR7s1W5WXg3r4VCBmwW3jxWlJ3VVkFJW4LG55J3yZDDxW6nCJj12FYW4KW2Y.hSL4px88GW2Lm3204d7.tdW3vjKLn3Tc0j9W3T5tMj5xLD0wW5FqJxx5RXywWW2m7Ldn6r_TJGW51F8Qz5FvT5WW3PC36T310JfGW4G4HR36NNz8_W3GZ3gD2HWFS2W2xZ5rH7k.2C.N6MJjfRPvJdyN69W8b9yys8kW2xKbss2l5V1QW3Twj_34nsFTkN54Nqm7hvcLQ111), portal de conteúdo do Scup (http://click.hubspotanalytics.com/email/v1/click?v=3&e=f18dQhb0SmZP6xhcSTW8fJgPj30WmgZW2KBfjW8ZkD0BW7sr5FQ2M3ZsgW8Wm1r52LWmWhN2MTPSyKng6qW1Wg4bj5pXSJCW30n8fn7PNgWpW96zRPS6bT6L3W8RRjRD5CktzDW83KHrF7J39qHTHM1M51G6gyW6vyg2y5kpK8dW2z_scn6x2RKSW5.lMJc5tl0hjW38jy9L5nMvM9W4rVTLs62Js6vW5f2dBL50XTxMW51FkzZ6QXqbBW49tjrk5fk7pBW4rzmh34XqLGbW3MdkQC2CJvVHW6ZTWDt5jG0cNW3NNJGw6vh3VlW3z4KQV2m8HZtW3F52fj3s5hSyW4w7H3H82H72SW2KNfGw4r3sdtW25D9Lm3KBF7BW2xp6xY1m96V2W85.zZS3hHQK2TF0jG3GqVyK103), coletou a opinião de 209 profissionais em pesquisa (http://click.hubspotanalytics.com/email/v1/click?v=3&e=f18dQhb0S65P2d.xlnVWn5_F1k49wCVdnF3C55syK_W19nXmv2mmPx2W4_Gk._3HLTH3W6M5YxR180H99N19Rc3GfNJjnW2FwPKK83yfvJW8LkqTL4qGwWPW6F67K95x7sHxW22CG2X7RlsJTW7FDMf54Vj3_bN7p84.x_v60MW7TvMrW1G4j6dW5103Y119dJl2N5CFfMB4YV.JW39md7230tM4xW7xtll.40zB.hW3SgWgj8VtW16W93SR1p7s0JPvW3VZG5h4DXDJcW5BHssK3TMlF3N9lF1WgVCkTgN7jsS5wZVbz5W739mTs3z7x93W3P9HRc12Z_wGW23h_Mr8sCRF5W3DsMWN1Xh3fkN24yCV0mm6NxVxzWx05DCqh_W7ZPy5y5nm5SPW4B3J0q69fxDKW8Hvb4s3ltkdVW5XLQwm2vPKMmW1yZ4Wr8wnYVZVQPMqh5xgJL6N3WsZ2kZYW19W4zF2Zy4hKwMhW6jqKvg3wqTQq0) realizada por e-mail.

O objetivo foi investigar o protagonismo atribuído ao site criado por Mark Zuckerberg, bem como as expectativas em relação aos seus retornos sobre o negócio, a visão dos entrevistados sobre sua longevidade, entre outros temas.

Confira algumas conclusões do estudo:

* 89,5% dos participantes afirmam que o Facebook é a principal rede em sua estratégia de social media;

* 43,5 % pretendem aumentar os investimentos no site nos próximos três meses;

* 46% discordam da afirmação de que “o Facebook está morrendo”, porém 41% acreditam que a rede perderá força nos próximos 3 anos;

* 80,8% incluem o aumento da visibilidade das suas ações de marketing entre os principais benefícios do uso do Facebook em suas estratégias.

Um infográfico (http://click.hubspotanalytics.com/email/v1/click?v=3&e=f18dQhb0S65P2916pmMMvjTVJz.NpVqhf6F1VZMPzW4.F8Wp1k8nDJV6b00q1WbPPBW4RlT4K6tK4YkW7GxZ9q7kCctVW5xskG95KMN8pW26pykw5S9qX9W14rQB01lzlwSW5bJD_24hnJNXW38QhHY3VmG.tN8T7JnH_v61YW3bKhb51TJGQPW3CW19R4.T0scW1VHTSW19p6Y1VmYq2K4TzkR4V74W_X7664YcW7T4RmV5PfXnWW4JRgwz9kSgjMW5vDQdW1kv6JqW31bKKC7jhm6MN18_dPCltCZsN6qZbtNLMqQpVCS88w3nJyFWW6cGCrZ3Ywy5SW8h8LJv84M3YtW92x8Rs21DPn7W5vyVgz2WX7.4W9hws9l32P2s4W3wcGLw1QpJ1PW3k0rgL3lNS3DW4nFKdy7NClxMW8W8svg3Z21byW1ZFt3M9lp4t1W3bh81v6w6Yf6W6ssxGj6xNsX7W6KPWzr40vTs0Vc8SG875wZk6103) com os pontos principais da pesquisa está aberto a todo o público.

O estudo completo, com a íntegra dos dados, pode ser acessado com exclusividade por clientes pagantes do Scup.

Confira o infográfico e a pesquisa exclusiva (http://click.hubspotanalytics.com/email/v1/click?v=3&e=f18dQhb0S65P2d.xgdMWnvVDJyjwSVgmnWP49fsZCN7c.19WHkYJ2Vdft5v91h0jKW6LhQvz1b_yQTW6mX13Z9jmwtZW4QRkLc8MwWDjW74lHhK8wBQxBW9lWpJS1YV49lN12rpg6P1JD.W1ddW7B47cjhjW63N5GM1p6zH2W1P1NQn1g96klW1TKGl85765w6W7n9P4d2BynW9M72Y6_KjB63W71sWn27SsnV1W94nfVC3yS8T5W5kC3P66JL41VW6kCJJl4sMmQpW6GTJ463W4GTVW4k0mm66ngFfGW59pgL0620HBqW3HK5Sy42J9JcW816kZk7GXt0yW8wts9s7x0CrYW4vv.Hs6cG.NwW6TxxK_1y4VBbW3MSl8z1m6hZQW99dJGc6p5pzlW8fxCZ_1LcHlsW7KlG3J7b.91wW8lNC.b8_X5zPW3Hb3Yh4BBnpTW1f5k0b3bx_0qW39c7DQ3dP9X_W2k_JvD5SJ0h3f6wyTHM11)

Scup Ideas (http://click.hubspotanalytics.com/email/v1/click?v=3&e=f18dQhb0SmZP6xhcSTW8fJgPj2_X4xmW2KBfjW8ZkmDNW2_YYBG53qJRVW8Yztwf8HbRxPN8k1dMQpSBF3W8WhZBp8W1JHLW33FqmK5Z8W.yN2yJF1WYT2jkW6P4lCX3xPtL6W5rC5Q63lzGvCW2CR7s15WXg3rW4VCBmw3jxWlJW3VVkFJ4LG55JW3yZDDx3KyKnkW6dgZhw6z0FDSW6NYVcm4VGYVSW6b0VFl2y1fSwW5TtHbD6dbn2QW5BgVZ66wNX3tW4L51Cl5RsCKTW2xMqSV2.wv3lW2w6ZTz4rV85yW2JlrSX68cxf3W4Vs8qX5nCV14W4Vsjvh2V43lYW7k.2C.6MJjfRVPvJdy69W8b9Vyys8k2xKbssW9lYmcL3Twj_3W4nsFTk54NqlCf2cpMVw11 (http://click.hubspotanalytics.com/email/v1/click?v=3&e=f18dQhb0SmZP6xhcSTW8fJgPj30pKWGW2KBfjW8ZkmDNW2_YYBG53qJRVW8Yztwf8Zvz7FW8HbRxP8k1dMQVpSBF38WhZBpW8W1JHL33FqmKW5Z8W.y2yJF1WVYT2jk6P4lCXW3xPtL65rC5Q6W3lzGvC2CR7s1W5WXg3r4VCBmwW3jxWlJ3VVkFJW4LG55J3yZDDxW3KLGTc444hLQW6bKn524LQslQW6P7KJm3gVYvLW41PdF42TtbBCW3vzSyC3QRNv7W3KcHKb3TxWs7W394ZBM2Mwqb4W3zk6Mb6QSxbyW42tpF13ddHMkW5xwTsF46hfg9W6n3zNT3gCtMHW2l.Bs.7k.2C.N6MJjfRPvJdyN69W8b9yys8kW2xKbss2l5V1QW3Twj_34nsFTkN54NqnQt7Drw111)) é o portal de conteúdo do Scup. O site é alimentado com ebooks, vídeos, artigos e infográficos sobre diversos temas ligados ao universo das mídias sociais.

Scup (http://click.hubspotanalytics.com/email/v1/click?v=3&e=f18dQhb0SmZP6xhcSTW8fJgPj31c0g7W2KBfjW8Zkwn7W2M3Zsg8Wm0MmN2MTPSyKng6qW1Wg4bj5pXSJCW30n8fn7PNgWpW96zRPS6bT6L3W8RRjRD5CktzDW83KHrF7J39qHTHM1M51G6gyW6vyg2y5kpK8dW2z_scn6x2RKSW5.lMJc5tl2kJW51rqT_47M25GW6nH0XZ4tWvq_W3NT9Ty5zBsMYW3ljG5g4d2BHSW4rmDJX4x1V99W3P0sz.5.npW4W2TVmqN4_nJmHW2xJ0Sc3l6KlPW6TbBn54q9qXjW32pKvL4L3rrZW3dz.p23VYcbVW3yS2wd82H72SW2KNfGw4r3sdtW25D9Lm3KBF7BW2xprp71m96V2W85.zZS3hHQK2V1lBgh8rS6JY103 (http://click.hubspotanalytics.com/email/v1/click?v=3&e=f18dQhb0SmZP6xhcSTW8fJgPj31c0g7W2KBfjW8Zkwn7W2M3Zsg8Wm0MmN2MTPSyKng6qW1Wg4bj5pXSJCW30n8fn7PNgWpW96zRPS6bT6L3W8RRjRD5CktzDW83KHrF7J39qHTHM1M51G6gyW6vyg2y5kpK8dW2z_scn6x2RKSW5.lMJc5tkYK6W4LpLnh34pZnGW5f0bvZ3gf0gLW2YDzNZ3F3k6tW3T1mmB4L513WW62BH5Y5nGlrYW5V2s.V5W.rZqW2pcjDj36t583W3B.9065Pmk6vW5svCj04V8kvvW53N1_K5J9FyjW3C5NPt3vm70pW63QBQ882H72SW2KNfGw4r3sdtW25D9Lm3KBF7BW2xprp71m96V2W85.zZS3hHQK2T.Q6Q6L5s2d103)) é a ferramenta líder em monitoramento, gestão e análise de mídias sociais. Com mais de 34 000 usuários cadastrados, possui clientes como TAM, Bradesco, Editora Globo, Mercedes-Benz, Netshoes e Gol.

Scup Avenida das Nações Unidas 12495 Sao Paulo SP 04578-000 Brasil